Avenuesocial - Anew Understanding of Social Media and the American Society
Anew Understanding of Social Media and the American Society
FMCG’s and multinational companies have accepted the invisible, magnetic and never ending power of social media. Whether its Starbucks or Target, Toyota or Coca Cola, social media bug has bitten every company in the United States to an extent that the virus has been highly contagious and widespread.
Over the last 4 years, the number of Americans active on social networking sites has increased from 15% to 65%! An outstanding increment of 300% is definitely noticeable. With more than half of US population using social networks, a consequent question arises; how truly do these social tools reflect the interests and behaviors?

Americans are developers and major contributors to social networks such as Facebook, Twitter, LinkedIn and many more. Let’s have an overlook (stat wise) about social media’s involvement in an avg. American’s life
- 78% of US citizens use Internet.
- 48% of all bloggers are US based.
- 77% of US audiences have used social media to share their love of a show.
- 10% of all web activity in US is via video games.
- 65% use social media as a platform to vote for their favorite show.
- 35% use it to introduce new shows to their friends.
- 47% American use at least one social media service.
- 28% U.S. adults give advices about purchases on social networking sites.
- Avg. American Facebook user has 229 friends, with 31% comprising of school and college friends.
- Americans are obsessed with celebrities on social networks. Top 5 Celebs on Twitter are Lady Gaga, Justin Bieber, Barack Obama, Katy Perry and Britney Spears.
- Farmville has more than 63 million users, spending 15 minutes daily cultivating their farms.
- Purchasing decisions of 38 million 13 to 80-year-olds in the US are influenced in various ways by social media.
- Average friend request per tagged member in North Dakota and New Jersey are 1,956 and 1,713 respectively.
It would appropriate and befitting to declare that Americans all over the US in particular, are cluster, addicted and phenomenally indicted by social media affluence. Their lives whether public or private, are propelled by the fuel of Facebook, Twitter and LinkedIn.
If you agree with the wonders of social media, and want to make your voice heard, now is the time to act. Contact Avenuesocial Inc, a full service social media agency for your end-to-end social media solutions. Visit our website www.avenuesocial.com or drop us an email at sales@avenuesocial.com.